Simple Find

The brief

A multi-brand boutique focused on bags, clutches, and purses needed a storefront that gave each carried label space to breathe. The brief was less “build a generic ecom theme” and more “design a curated boutique that happens to live online.”

What we did

• Built the storefront from scratch on Shopify with a custom theme structured around brand-first navigation alongside category browsing.
• Each carried designer brand has a dedicated landing rail — not a stub category page — so the edit feels intentional rather than aggregated.
• PDPs lead with the bag’s macro photography, with materials, dimensions, and “what fits inside” context immediately available on the page.
• Lifecycle email through Klaviyo with welcome, abandon, and a rotating “new arrivals from the brands you’ve shopped” trigger.

Key decisions

• Multi-brand boutiques fall apart when discovery feels random. We organised the IA so a visitor coming in for one carried brand always knows where they are in the catalogue.
• Resisted feature-bloat. The boutique is intentionally lean so the team can manage it without ongoing developer support.

Tech stack

Shopify, custom theme on Liquid, Klaviyo, Judge.me, Shop Pay enabled.

Outcome metrics added once client confirms in writing.