Insights

Field notes from the climb.

Tactics, teardowns, and patterns we've earned the hard way — from launching first stores to rebuilding seven-figure ones.

Featured · launches April 15, 2026 8 min read

The 7 Things Every New Shopify Store Gets Wrong (And How to Avoid Them)

After shipping 20+ Shopify stores, the same seven mistakes keep showing up on launch day. Here's what they are and how to skip them.

conversion · 10 min read
Mobile Checkout Optimisation — A 14-Point Teardown

Where Shopify mobile checkouts leak — 14 specific friction points we audit on every redesign, with the fix for each.
April 8, 2026 →
scaling · 12 min read
Shopify Speed — A Real, Working Playbook for Lighthouse 90+

The actual sequence we use to take Shopify themes from Lighthouse 50s to 90+ on mobile in two weeks. No magic. No new theme required.
April 1, 2026 →

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