Canopy Beauty

The brief

A UK clean-beauty brand needed a net-new Shopify store that could carry ingredient transparency without burying anyone in chemistry, and reviews architecture that earns credibility without shouting.

What we did

• Built the storefront from scratch on a Shopify Basic plan, optimised for the budget the brand could allocate at Stage 02.
• PDP architecture leads with the visual product, layers ingredient context immediately under fold, and treats reviews as a second-page-load expense rather than a hero element.
• Mobile-first checkout with Shop Pay enabled and abandoned-cart automation through Shopify’s native flows (no extra app cost at this stage).
• Brand system applied across home, PDP, collection, cart, and post-purchase touch points.

Key decisions

• We deliberately resisted adding apps the brand didn’t need yet. The store is lean by design so the team can manage it without a developer.
• Reviews are integrated via Judge.me at the entry tier — a deliberate cost choice that keeps ongoing app spend under £30/month.

Tech stack

Shopify Basic, Dawn-derived custom theme, Judge.me, Klaviyo (entry tier), Shopify Email.

Outcome metrics added once client confirms in writing.