iCraft Vinyl

The brief

iCraft Vinyl supplies DTF transfers, heat transfer vinyl, and custom-print materials to a crafter audience. The shopper here is a small business owner buying inputs — the storefront had to earn repeat-purchase loyalty more than one-time conversion.

What we did

• Built the storefront from scratch on Shopify with a theme tuned for product variety: large catalogues of vinyl colours and DTF transfer types laid out for fast scanning.
• Custom-transfer ordering flow: customers can upload artwork, select size and quantity, and see live pricing as they configure. No back-and-forth email quoting.
• Repeat-customer rails: account dashboards surface re-order shortcuts and saved artwork so a returning crafter can stock up without rebuilding their cart.
• Lifecycle email program in Klaviyo with welcome, browse-abandon, post-purchase, and a “we noticed you’ve stocked this regularly” replenishment trigger.

Key decisions

• We treated the customer-account experience as a primary surface, not a hidden post-checkout page. Crafters return weekly; the account view is the most-loaded page after the homepage.
• Custom-transfer ordering is fully self-serve. The team’s email volume drops, and crafters get a price the instant they decide on a job.

Tech stack

Shopify, custom theme on Liquid, Klaviyo, Shopify customer accounts, custom artwork-upload flow, Shop Pay enabled.

Outcome metrics added once client confirms in writing.