High Heel Jungle

The brief

A women’s fashion accessories brand spanning tights, gloves, socks, cashmere, and lifestyle accessories needed a redesign that captured the editorial, slightly playful tone the brand had in print but had lost on the storefront.

What we did

• Full Shopify redesign on a custom theme with collection layouts that lean into the brand’s styled imagery rather than fighting them with grids.
• PDP system tuned for accessories: material content, sizing notes, and “wears with” cross-sells surface alongside the product without crowding it.
• Cross-merchandising rails built into PLPs so a tights buyer sees the matching gloves and cashmere within the same browsing trip.
• Lifecycle email program in Klaviyo with welcome, browse-abandon, and seasonal-edit flows.

Key decisions

• Accessories are an AOV play, not a single-SKU play. The collection and PDP layouts both push cross-merchandising hard but visually rather than via heavy-handed banners.
• The brand voice was preserved literally — micro-copy across cart, account, and checkout was rewritten in the brand’s tone instead of using Shopify defaults.

Tech stack

Shopify, custom theme on Liquid, Klaviyo, Judge.me, Shop Pay enabled.

Outcome metrics added once client confirms in writing.