What The Glass Skin

The brief

A K-beauty inspired skincare brand needed a Shopify storefront that captured the regimen-led buying behaviour of its audience — shoppers tend to buy in routines, not single SKUs, and the storefront had to channel that without forcing a “buy them all” upsell.

What we did

• Built the storefront from scratch on Shopify with a theme that leans into the soft, glassy product photography rather than fighting it with heavy UI chrome.
• Built a routine-builder quiz that surfaces a recommended set based on skin type and concern, feeding the answers straight into a pre-filled cart.
• Bundle merchandising on PDPs: each product page surfaces the “frequently bought together” routine partners without obscuring the primary product.
• Ingredient transparency layouts that explain the actives in plain language, with deeper chem detail one accordion away.

Key decisions

• Routine-first merchandising changes the conversion model. We optimised for higher AOV through routine bundles rather than for one-product hero conversions.
• We held off on a heavy review platform at this stage — Judge.me free tier earns trust without the ongoing app spend that pulls margin from a small brand.

Tech stack

Shopify, custom theme on Liquid, Klaviyo, Judge.me, native Shopify bundles.

Outcome metrics added once client confirms in writing.