EZ Wraps

The brief

A vehicle wrap and automotive customisation business needed a storefront that bridged service selling and product selling. Most jobs are bespoke quotes, but the brand also sells DIY materials and accessories — the storefront had to handle both flows without forcing buyers through the wrong one.

What we did

• Built the storefront from scratch on Shopify with a custom theme that distinguishes custom-job paths from DIY-product paths up front.
• Custom-quote ordering flow: buyers can describe their vehicle, upload reference imagery, and receive a structured quote without an email back-and-forth.
• Portfolio galleries on collection and homepage layouts — wraps are sold visually, and the storefront is built to surface the brand’s strongest jobs as social proof on every page.
• DIY-product PDPs run on the standard Shopify ecom flow alongside the quote system, so DIY buyers can self-serve without entering the custom path.

Key decisions

• Two product types, two flows. We resisted the temptation to unify the custom-job and DIY-product experiences — they’re different buying decisions and the storefront treats them that way.
• Portfolio is the homepage’s job. Wrap buyers convert on what they see done, not on marketing copy.

Tech stack

Shopify, custom theme on Liquid, Klaviyo, custom quote-request flow, Shop Pay enabled for DIY products.

Outcome metrics added once client confirms in writing.