Cool

The brief

A Brazilian hydration and drinkware brand selling tumblers, sippers, and electrolyte products needed a redesign that captured the lifestyle context the brand sells in — fitness, training, and active routines — without losing the practical product specs the category demands.

What we did

• Full Shopify redesign on a custom theme with collection layouts built around lifestyle imagery rather than studio cut-outs.
• PDP system tuned for the dual nature of the category: hydration product specs (capacity, insulation, materials) sit alongside lifestyle context (in-use imagery, fitness scenarios).
• Bundle merchandising — tumbler-plus-electrolyte combinations surface as natural pairings rather than as cross-sell banners.
• Lifecycle email program in Klaviyo with welcome, browse-abandon, and a post-purchase flow timed around when a hydration buyer typically restocks consumables.

Key decisions

• Bundling was treated as merchandising, not as a discount mechanism. The pairings are useful; the pricing is the same as buying separately.
• Localised for Brazilian buyers — Portuguese copy, Brazilian payment methods (Pix), and local shipping clarity at checkout.

Tech stack

Shopify, custom theme on Liquid, Klaviyo, Judge.me, native bundles, Pix integration.

Outcome metrics added once client confirms in writing.