BUNI Body

The brief

A skincare brand wanted to launch on Shopify with a PDP system that could handle a first-time buyer’s “is this for me” question without burying the answer in marketing copy, plus a bundle architecture for routine-based buying.

What we did

• Net-new build with a PDP framework that surfaces use case, skin type, and routine pairing above the buy button — not below it.
• Bundle builder for routine kits, with conditional pricing that rewards multi-product carts.
• Mobile-first across the board: hero, PDP, cart, and checkout were designed phone-first and upscaled to desktop, not the other way around.
• Trust architecture — verified-buyer reviews, ingredient-source notes, and a returns policy surfaced at PDP rather than buried in the footer.

Key decisions

• We led with routine-based bundles instead of single-SKU PDPs because skincare buying is fundamentally a multi-product decision. Single-SKU pages still exist but the homepage funnels toward routines first.
• Brand system was rebuilt during the engagement — typography, color, and component patterns were locked in alongside the storefront, not after it.

Tech stack

Shopify Basic, custom Liquid theme, Klaviyo, Judge.me reviews, Shopify Bundles.

Outcome metrics added once client confirms in writing.